Constant Content, Consistent Discovery: Using White Papers to Drive Social Media Marketing.
Webinar will show how to build focused, sustainable content marketing campaigns around white papers, and tools that automate effective strategic social media distribution.
The Effectiveness of White Paper Marketing
Creating timely, compelling insightful and “on brand” content and systematically delivering it to your various audiences via social media can strain even the most resourceful marketing organization. This one-hour webinar will demonstrate:
- how a single source of content – a “modern” white paper – can generate 2-3 months of timely and compelling content: multiple tweets, blog and Facebook posts, bylined articles, email campaigns and webinars.
- parameters and principles in producing a “modern” white paper that’s tailored for a readership accustomed to messages that are considerably shorter and more visual.
- the various “proactive” ways marketers can use them as the foundation of effective lead generation and content marketing campaigns.
- how to use tools such as Hootsuite and a social media-based CRM to automate the scheduling and targeting of content distribution.
We look forward to your joining us on September 27th at 2PM EST for a 30 minute webinar, with 15 minutes of Q&A. Please take a moment to enter your information in the adjacent form.
The Story Behind the Stories: a Concise Primer on Contemporary PR
This BackBone white paper focuses on the day-to-day practice and challenges of PR and how to get your story heard. It also discusses PR’s central role in any content/digital marketing strategy. Click here to download.
Please enter your information to reserve your seat for the September 27th webinar @2PM EST ⇓
