Public Relations and Content Marketing for Healthcare Companies

Since 1996, BackBone has worked with a broad range of innovative healthcare vendors, practitioners, and consultants – mHealth and eHR developers, providers of AI-driven wellness and behavioral health services,  health risk assessment and population healthcare management companies, and more. 

Our grounding in healthcare, healthcare-related tecchnologies, and policy (from HIPAA to ACA), combined with creative communications (traditional and social media-based) and high-level contacts, ensure wide and visible media coverage. We’ve secured placements— from interviews to bylined articles—in leading trade publications (Managed Healthcare Executive, Healthcare Infomatics, Risk Management, MobiHealth News, Health Day, Workspan, etc.), prominent national media outlets (Inc., BusinessWeek, the New York Times, Wall Street Journal), as well as prominent news portals and blogs.

We’ve also developed content marketing campaigns integrating white papers, case studies, and coordinated social media campaigns across Twitter, Facebook and Linkedin, driving thought leadership and increasing company recognition. 

To discuss your challenges and goals, and learn more about BackBone’s Healthcare practice, enter basic information into this form — we’ll get back to you within a couple of hours and arrange a convenient time for an in-depth exploratory call. Thanks for your interest in BackBone.

Dr. Dave Sharar, Managing Director, Chestnut Global Partners:

As our long-time PR partner, BackBone has been successful in telling our story to business and specialized audiences, underscoring the business value of evidence-based behavioral health.

The Story Behind the Stories: a Concise Primer on Contemporary Public Relations

This BackBone white paper focuses on the day-to-day practice and challenges of PR and how to get your story heard. It also discusses PR’s central role in any content/digital marketing strategy.

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