“If I were down to my last dollar, I would spend it on PR.” Bill Gates.

In recent years, the practice of PR has had to keep pace with the swift changes in the media landscape, driven by the emergence of social media and new communications technologies. Getting exposure requires persistence, finesse and the ability to tailor a message that stands out from the dozens, even hundreds of press releases and story pitches the average editor receives on a weekly basis.

BackBone specializes in Public Relations and Marketing Communications for technology companies. For over 20 years —a span covering some of the most dramatic and exciting advances in information technology—BackBone has been instrumental in developing and implementing aggressive public relations and marketing programs for an array of dynamic, innovative technology vendors.

Our grounding in technology and business allows us to connect the bits and bytes to bottom line business practices. We can drill down and get technical…we can also deliver a rock solid value proposition. BackBone is technically literate and fluent in all major IT areas, including:

• Artificial Intelligence
• Cyber Security
• Big Data
• Collaboration
• Storage Resource Management
• Knowledge Management
• Cloud and Mobile Applications
• ERP  
• Data Synchronization

…and other leading technologies. We also specialize in healthcare and workforce technologies (from population health management to online benefits enrollment and talent acquisition). 

To discuss your challenges and goals, and learn more about BackBone’s Technology practice, enter basic information into this form we’ll get back to you to schedule a call. Thanks for your interest in BackBone.

The Story Behind the Stories: a Concise Primer on Contemporary Public Relations

This BackBone white paper focuses on the day-to-day practice and challenges of PR and how to get your story heard. It also discusses PR’s central role in any content/digital marketing strategy.

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