BackBone Partners with Brown + Bigelow to Provide Companies with Integrated Trade Show PR and Promotional Programs

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Leading provider of promotional and branding products, Brown + Bigelow adds key component to BackBone’s trade show support service

 

BOCA RATON, FL –  BackBone, Inc., a business communications firm specializing in IT, healthcare and HR technology, today announces that it has partnered with Brown + Bigelow, providers of branded promotional products for over 120 years.

The partnership complements BackBone’s PR and communications programs for companies exhibiting at trade shows, enabling them to generate buzz at the show, use it as an effective venue for media interviews and analyst briefings, and create lasting impact well beyond the show.

“Exhibiting at tradeshows is costly and risky, as getting people to your booth – media, analysts, prospects – and creating a lasting impression well after the show ends, is a big challenge,” said BackBone’s President, Charles Epstein. “With the proper planning, the right message, and a giveaway that captures your brand and spirit, the three or four days spent at the show can make your company’s year. We’re delighted to partner with Brown + Bigelow and to work with Senior Brand Consultant Ellen North in developing integrated marketing, public relations, and promotional programs for both of our clients, and increasing their trade show ROI.”

BackBone’s Trade Show Support Service:  

Based on over 20 years experience in trade show media relations, our program encompasses the following:

  • Media Planning: we begin two months before the show opens with the writing and distribution of a media advisory providing a “sneak preview” of key announcements to be made at the forthcoming event. We secure media and analyst appointments for product demos or interviews with company principals.
  • Press Kit: we help prepare collaterals for distribution at the show (or to “live” in a virtual press room). This can include a press release, a case study, company backgrounder and all other appropriate marketing communications materials.
  • Branded Promotional Items: we help clients develop on-brand promotional give-aways in concert with Brown + Bigelow, which can imprint products covering the gamut of items and budgets.

Brorn + Bigelow Items

BackBone’s trade show team will work with Brown + Bigelow’s Senior Brand Consultant, Ellen North, who will consult with each client in selecting high impact promotional items that are aligned with their strategic marketing and sales goals.

“We create brand identity pieces for clients ranging from Fortune 500 companies to small local businesses,” said Brown + Bigelow’s Ellen North. “We look forward to working with BackBone in providing customers with branded promotional products that start conversations at the trade show booth and have lasting impact.”

For more on Backbone’s Trade Show Support Program, visit https://www.backboneinc.com/trade_show_marketing_pr/ .

 

About Brown + Bigelow

Brown + Bigelow, Inc. is one of the top promotional products and premium companies in the USA with offices across the country. For more than 120 years, Brown & Bigelow has been serving clients ranging from Fortune 500 companies to small local businesses, providing imprinted merchandise that meets clients’ marketing objectives and budgets, and creates value for their brand. For more, visit http://enorth.espwebsite.com.

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May 9, 2019 8:40 am | No Comments

Introducing PRX: Targeted, Affordable Public Relations for Startups and SMBs

PR ExpressPRX: PR Express

PR Express is designed for start ups and small companies looking for affordable, effective Public Relations support –  ideal for a new product launch, major customer “win” or company milestone.

 

♦ Strategy

We work with you to define your media objectives. We also develop a list of media targets.

 

♦ Editorial

We draft your Press Release, with your input and approval.

 

♦ Media

Once the press release is ready, we distribute to a targeted media list ( that combines technology, business, HR, vertical media). After the release is sent out, we develop a timely, personalized follow up to each reporter. The pitch after the press release is sent out is where you’re able to rise above the noise, and get a busy reporter’s attention looking for fresh new angles and voices to cover.

Price: $550 (Wire service distribution billed at cost)

 

PR Express

 

Plus

We also offer a more comprehensive PR program that includes more media coverage, and other strategic deliverables, such as the writing and placement of a bylined article, a white paper, use case, and strategic social media support. Pricing varies according to the breadth of the program.  Fill out the form below to schedule a free consultation.

March 11, 2019 1:15 pm | No Comments

Conflict Is So Yesterday! Boomers and Millennials Find Common Ground

It’s naturally assumed that if you were to put a bunch of Baby Boomers and Millennials in an enclosed space we’d immediately be at each other’s throats. Tensions are pretty much baked in as we have very different outlooks on work, life, even technology. And as Millennials begin to take management positions and are put in charge of their wizened co-workers, we should expect simmering tensions to boil over into open conflict, turning standard office settings into hellscapes out of Mortal Kombat (OK, a bit dramatic, but I trust that you Millennials see what I did there).

If you’re a conflict resolution specialist or organizational psychologist, congratulations, you’ll be gainfully employed for the foreseeable future. For everyone else, it won’t be loads of fun.

Unless we start to change our thinking. (Click here for the rest of our latest NSFW column.)

February 25, 2019 1:46 pm | No Comments