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Leading provider of promotional and branding products, Brown + Bigelow adds key component to BackBone’s trade show support service
BOCA RATON, FL – BackBone, Inc., a business communications firm specializing in IT, healthcare and HR technology, today announces that it has partnered with Brown + Bigelow, providers of branded promotional products for over 120 years.
The partnership complements BackBone’s PR and communications programs for companies exhibiting at trade shows, enabling them to generate buzz at the show, use it as an effective venue for media interviews and analyst briefings, and create lasting impact well beyond the show.
“Exhibiting at tradeshows is costly and risky, as getting people to your booth – media, analysts, prospects – and creating a lasting impression well after the show ends, is a big challenge,” said BackBone’s President, Charles Epstein. “With the proper planning, the right message, and a giveaway that captures your brand and spirit, the three or four days spent at the show can make your company’s year. We’re delighted to partner with Brown + Bigelow and to work with Senior Brand Consultant Ellen North in developing integrated marketing, public relations, and promotional programs for both of our clients, and increasing their trade show ROI.”
BackBone’s Trade Show Support Service:
Based on over 20 years experience in trade show media relations, our program encompasses the following:
- Media Planning: we begin two months before the show opens with the writing and distribution of a media advisory providing a “sneak preview” of key announcements to be made at the forthcoming event. We secure media and analyst appointments for product demos or interviews with company principals.
- Press Kit: we help prepare collaterals for distribution at the show (or to “live” in a virtual press room). This can include a press release, a case study, company backgrounder and all other appropriate marketing communications materials.
- Branded Promotional Items: we help clients develop on-brand promotional give-aways in concert with Brown + Bigelow, which can imprint products covering the gamut of items and budgets.
BackBone’s trade show team will work with Brown + Bigelow’s Senior Brand Consultant, Ellen North, who will consult with each client in selecting high impact promotional items that are aligned with their strategic marketing and sales goals.
“We create brand identity pieces for clients ranging from Fortune 500 companies to small local businesses,” said Brown + Bigelow’s Ellen North. “We look forward to working with BackBone in providing customers with branded promotional products that start conversations at the trade show booth and have lasting impact.”
For more on Backbone’s Trade Show Support Program, visit https://www.backboneinc.com/trade_show_marketing_pr/ .
About Brown + Bigelow
Brown + Bigelow, Inc. is one of the top promotional products and premium companies in the USA with offices across the country. For more than 120 years, Brown & Bigelow has been serving clients ranging from Fortune 500 companies to small local businesses, providing imprinted merchandise that meets clients’ marketing objectives and budgets, and creates value for their brand. For more, visit http://enorth.espwebsite.com.
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