For over 15 years, BackBone has worked with a broad range of innovative healthcare vendors, practitioners, and consultants. We’ve developed and implemented successful marketing and public relations campaigns for organizations offering wellness services, behavioral health programs, disease management solutions, health risk assessment technologies, and population healthcare management (PHM).  

In conjunction with Work & Family Benefits, the nation’s largest provider of dependent care resources and referral services, BackBone has developed a groundbreaking communications platform (HRx) that is changing the way healthcare information is packaged and delivered — promoting more informed healthcare consumers and increasing utilization of preventive programs and services designed to contain escalating healthcare costs. The platform leverages BackBone’s extensive healthcare expertise, as the company’s healthcare practice is uniquely well-versed in the industry’s most pressing issues and challenges, as well as the array of cutting edge healthcare technologies and “solutions.”

Our grounding in healthcare and technology, our understanding of your business, challenges, and objectives, combined with creative communications and high level media contacts, have enabled us to secure article placements in the industry’s most respected trade journals and magazines, including Journal of Employee Assistance, Open Minds, Health Leaders, Managed Healthcare Executive, Institute of Health & Productivity Management Journal, AHA's Most Wired, and Work Life Today.