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We have been focused on information technology (IT) since our inception in 1995.  BackBone has been instrumental in developing and implementing aggressive public relations and marketing programs that have catapulted an array of dynamic, innovative companies. In the late 1990s, our growing reputation as a results-oriented IT-based agency lead to our association with a NY-based trade organization (LISTNet) that enlisted us to raise the region’s national profile as a hotbed of technological innovation—a campaign that proved an unqualified success, attracting national recognition and investment.

Our grounding in technology and business allows us to connect the bits and bytes to bottom line business practices.


Our wide-ranging expertise encompasses HRIS technologies, work-life services, behavioral healthcare, recruiting, as well as benefits communication and enrollment. We’ve represented clients who are widely considered pioneers in their harnessing of advanced technology to improve HR and benefits processes. We know the issues and the trends, as well as the players, publications, channels, trade shows, associations, editors, analysts, bloggers.


For over 15 years, BackBone has worked with a broad range of innovative healthcare vendors, practitioners, and consultants. We’ve developed and implemented successful marketing and public relations campaigns for organizations offering wellness services, behavioral health programs,disease management solutions, health risk assessment technologies, and population healthcare management (PHM).

The Company We Keep

  • Worksite pain management programs.

  • Global leader in cruise systems and software solutions.

  • Fortune 500 health technology company.

  • Global EAP.

  • Maritime HR and Payroll solutions.

  • Mobile health app developed by ORCAS.

  • Provider of business technology solutions.

  • Automated candidate selection technology.

  • Silicon Valley-based EAP and wellness provider.

  • Social intelligence company and BBI business partner.

  • Benefits enrollment and communications.

  • Technical solutions for public sector agencies.

  • Integrated HCM solutions.

  • Programs for active "workstyles" delivered to employee desktop/device.

  • Branding (BBI business partner)

  • Drone video and production.

  • Touchless biometric authentication for mobile devices.

  • Enterprise Content Management.

  • Mobile app developers (BBI business partners)

  • Population health management.

  • Storage Resource Management (SRM) company.